Remax

The Millionaire Real Estate Series
More than 1,000,000 copies sold!

SHIFTS happen…

Markets shift, and you can too. Sometimes you’ll shift in response to a falling market, and other times you’ll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!

SHIFT explores twelve proven strategies for achieving success in any real estate market, including

• Master the Market of the Moment: Short Sales, Foreclosures, and REOs
• Create Urgency: Overcoming Buyer Reluctance
• Re-Margin Your Business: Expense Management
• Find the Motivated: Lead Generation
• Expand the Options: Creative Financing

About the Author

Gary Keller launched his sales career and later Keller Williams Realty International during two of the worst downturns in the recent history of the real estate market. With SHIFT, Gary and coauthors Dave Jenks and Jay Papasan deliver an authoritative resource for surviving and thriving in a shifted real estate market and the latest book in the bestselling Millionaire Real Estate Series.

In precise and entertaining chapters - each culminating with very specific ‘action steps’ for readers to follow - author Ken McElroy offers real estate investing stories from the trenches and wisdom. Chapters include:

It Takes a Team - Understanding it takes a team to be successful in real estate, determine whether you want a partner and evaluate partner candidates based on the qualities required for a good partnership Research Can Be Fun?

- Become familiar with online resources such as newspapers, trade publications, government and trade organisation websites Swamp Land For Sale

- Stay away from gut feelings. Select one market, preferably one close to home, that you may be interested in. You Own It…Now What?

- set up your systems for maintenance, accounting and rent collection. Get involved in local supporting professional affiliations. Enforce the policies and procedures in the lease without exception and respond quickly to your residents with a smile!

About the Author
Ken McElroy, CEO of MC Management, has over 20 years of real estate experience with 4300 units under construction and management.

“Keller presents the million-dollar benchmark as a symbol of excellence, rather than a monument to materialism.” — Chris Leporni, Realtor Magazine

“The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and your life.” — Mark Victor Hansen, Co-creator #1 New York Times best-selling series Chicken Soup for the Soul(R) and Co-author, The One Minute Millionaire

“This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere.” — Robert T. Kiyosaki, New York Times best-selling author of Rich Dad, Poor Dad

“Take your real estate career to the highest level! “Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life.” — Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul
“This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere.” — Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains:
Three concepts that drive production
Economic, organizational, and lead generation models that are the foundations of any high-achiever’s business
How to “Earn a Million,” “Net a Million,” and “Receive a Million” in annual income”

Now updated — America’s #1 bestselling home-buying book!

Want to buy a house, but concerned about the market? Have no fear — this trusted guide arms you with Eric Tyson and Ray Brown’s time-tested advice and updated strategies for buying a home in current market conditions. You’ll discover how to find the right property, make smart financial decisions, and understand the latest lending requirements and tax implications.

• New to this edition — new and expanded coverage to help homebuyers take advantage of low home prices, understand the subprime mortgage crisis, obtain a mortgage, and improve credit scores
• To buy or not to buy? — weigh the advantages of owning versus renting, get your finances in order, and know how much house you can safely afford
• Handle financing — understand your credit rating, navigate the different types of mortgages, and complete all paperwork
• Play the real estate game — find the right location and property, assemble an all-star real estate team, and make the most of the Internet’s real estate resources
• Let’s make a deal — negotiate with finesse, make successful offers, inspect and protect your new home, and cover all your bases in escrow

“Invaluable information, especially for the first-time home buyer.” — Fort Worth Star-Telegram

“A reference you’ll turn to time after time.” — St. Petersburg Times

Open the book and find:

• Reasons why home prices rise and fall
• Hands-on instruction for buying a home in up or down markets
• How to pay the price you want
• The best mortgage options
• A sample home-buying contract
• Pros and cons of comparable market analysis
• Tips for overcoming mortgage and appraisal problems
• How to cope with buyer’s remorse
• The best real estate Web sites

A clear look at how to capture investment profits during difficult financial times

The U.S. economy has become crippled by the credit and real estate catastrophe. Even though we’ve all been affected by the calamity and have heard no shortage of news about it, it still seems unfathomable and utterly incomprehensible to most people that the actions of certain mortgage brokers, bankers, ratings agencies, and investment banks could break the economic engine of the world.

Now, for the first time, and in terms everyone can grasp, noted analysts and value investing experts Whitney Tilson and Glenn Tongue explain not only how it happened, but shows that the tsunami of credit problems isn’t over. The second wave has yet to come. But if you know catastrophe is looming, you can sidestep the train wreck-and even profit. You just need to understand how bad times present opportunity and where to look. More Mortgage Meltdown can help you achieve this goal. The book

• Breaks down the complex mortgage products and rocket-science securities Wall Street created
• Addresses how to find investment opportunities within the rubble and position your portfolio to take advantage of the crisis
• Explains exactly how the combination of aggressive lending, government missteps, and Wall Street trading practices created the perfect economic storm
• Shows you why the crisis is not yet over and what we can expect going forward

More Mortgage Meltdown can help you understand the events that have unfolded, and put you in a better position to profit from the opportunities that arise during these tough financial times.

This is a plain-English explanation of how we got into the current economic disaster that developed out of the economics and politics of the housing boom and bust. The -creative- financing of home mortgages and the even more -creative- marketing of financial securities based on American mortgages to countries around the world, are part of the story of how a financial house of cards was built up-and then suddenly collapsed.

The politics behind all this is another story full of strange twists. No punches are pulled when discussing politicians of either party, the financial dangers they created, or the distractions they created later to escape their own responsibility for what happened when the financial house of cards in the financial markets collapsed. What to do, now that we are in the midst of an economic disaster, is yet another story-one whose ending we do not yet know, but one whose outlines and implications are explored to reveal some surprising and sobering lessons.

About the Author